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The objective of the company is to obtain the maximum profits to get it, it is necessary to promote their products or brands. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. They have to create an awareness of their product and brand among their target audience.

The major marketing management decisions can be classified in one of the following four categories (product, price, place and promotion) .It are the variables that marketing managers can control in order to best satisfy customers in the target market. Marketer usually have to decide which tools (advertising, public relations, sales promotion or personal selling) best suits them.

The public relations is concerned with maintaining, improving or protecting the imagine of a company or product A advantage of this type is that it can have a huge impact on public awareness that could not be achieved by advertising.

Advertising is one of the main and more commonly used ways chosen by companies to promote their products. Advertising is basically a way of communication which aims to persuade potential consumers to purchase a certain product from a certain brand or service. Advertising can take place in numerous forms in the media,some of the most frequently used are newspapers, magazines, television etc. the best form is probably word of mouth advertising.

Sales promotions are temporary tactics designed to stimulate either earlier. There is a huge variety of options to choose such as reduce price of packs,free samples, coupons.

The personal selling is a tool that the potential client will receive a letter or pamphlet, then a telephone call of exit sale, and finally the visit of a salesperson that will make a presentation dedicated to close the sale.There are a series of advantages :More flexibility, Quick adaptation.There is a big disadvantage: It is a high cost.

To sum up, companies have differents ways to promote their products, they should take into account the budget they have and the advantages and disadvantages of each type of promotion in order to choose the adequate one for their company.

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