Companies like Virgin and British Airways (BA) enter in social networks like Facebook and MySpace to increase the audience. This can have a negative impact because it can damage the employees. One of the impacts is that Virgin (airline company) dismisses some staff for their comments on Facebook.
Firms do not use Internet enough when teaching their personnel. The way to change that is to sign a policy to enter in Internet like BA.
Prevention is better than cure, what means that a regular control would help to avoid problems.

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