Firms have been using internet social networks for advertisement. But, although those networks can be useful, they can also be a source of damaging publicity.
As an example the article refers to two flight companies (BA and Virgin), whose employees include negatives comments in Facebook about the passangers(describing them as “smelly”, “annoying”, “bad taste”.etc.) and the cleanliness of the planes.
All these facts question if the firms have apropriate policies and have educated adequately their employees in the use of internet. The firms say that they have internal channels for their staff to express their complaints, but it doesn´t seem effective.
All the public-relation specialists encourage the companies to watch closely this issue and to have a preventive policy better than to cure.

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