Some airlines such as British Airways and Virgin have recently used social networks to transmit their ideas to a much larger part of the market. Initially this idea started as another way of marketing mix but it has provoked some unfavourable effects to their image as global mark.

The drawback of this initiative has been that the crew members haven’t been formed about the use of this powerful weapon of transmit information. Part of the staff of this two airlines redacted some derogatory comments in this network about their own clients.

The fault of this problem lies on the “owners” of the idea, because they haven’t been able to lead the idea, without thinking on the possible irresponsabilities of their proper staff.

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