This article explains how social networks, such as Facebook, have hurt publicity.

It is known that firms use this kind of tools in order to get their messages to a largest amount of people.

It also mentions that different companies: British Airways and Virgin Atlantic have discovered that some of their employees have use these social network incorrectly, posting some derogatory comments and joking about costumers. It seems that firms have not educated their staff correctly, otherwise they would not feel the necessity to develop this behaviour.

This article concludes with the need of monitoring online activity in the companies so as to stop having problems.

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