Ram Charan is a highly acclaimed business advisor, speaker, and author. Ram has coached some of the world's most successful CEOs. For 35 years, he has worked behind the scenes at companies like GE, DuPont, EDS, Ford, Duke Energy and Verizon.

Ram started his business career as a teenager working in the family shoe shop in India. He went on to earn an engineering degree and then MBA and doctorate degrees from Harvard Business School. He graduated from Harvard with high distinction and was a Baker Scholar. He then served on the Harvard Business School faculty.

Charan in the past five years sold more than 2 million copies of his books and he is the coauthor of the bestseller Execution and the author of What the CEO Wants You to Know and many other books. He loves to give the best help that he can to the companies, solving their problems, and he is very acclaimed by them. Ram Charan won the Bell Ringer award at GE´s famous Crotonville Institute and best teacher award at Northwestern.


In a time of uncertainty, where economic crisis appeared and spread, Chad Holliday was able to act like a leader and guide his company through a save pace. After a visit to Japan, and the evidences which were showing up in different DuPont’s locations, he noticed that the financial contagion was evolving into a global crisis, so he decided to take as many preventive measures as possible in order to save and guarantee his company future.

But DuPont was ready for this kind of difficulties and it already had an action plan for emergency situations: first of all, the 17 standing teams met and decided the procedure they were going to follow to ensure DuPont’s viability.

Holliday checked every expenditure looking for a way of reduce costs and conserve cash, and also beard in mind his employees opinion and their options to help Holliday achieve this goal and face the crisis.

An immediate measures were developed to save the most cash they could apart from in a long term measures that would be useful later on.

In resume, the first DuPont’s reaction was quickly fixed, and they had to wait for the consequences on global economy. Anyway, they were ready for solve the future situation, for which they got prepared in less than six weeks although it would be need much more than that to return to normal, but DuPont will de ready for any change in economy, because Chad Holliday was able to take the leadership and change the uncertainty for union and strength, as a good leader.

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